Recovering landscapes

Compensating for the human footprint is one of Mapfre's great battles regarding sustainability.

That is why they wanted to use social media (RRSS), once again, to go one step further.

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This time, to raise awareness about the amount of waste we generate per person and that, instead of being treated where it should be, ends up in natural spaces.

Therefore, Mapfre, to help eliminate this waste from natural spaces, will start by eliminating the waste it finds in digital spaces.

With all the waste eliminated from social media, an equivalence is made, and the same amount eliminated from social media will be eliminated from real natural spaces.